|Jesse Gould, Founder of Heroic Hearts Project, was born in Santa Fe, New Mexico and grew up in New Smyrna Beach, FL. In 2009 he graduated from Cornell University with a degree in Economics. After working in investment banking for a short time he enlisted in the Army and became an Airborne Ranger for four years and three combat deployments.
After struggling with severe anxiety for many years, he finally decided to go to an ayahuasca retreat which had a profoundly positive effect on his anxiety and daily life. During the week-long retreat, he instantly saw the healing potential of the drink and knew that it could be a powerful tool in healing the mental struggles of his fellow veterans. This experience inspired him to found Heroic Hearts Project, an organization that connects veterans in need of healing with ayahuasca therapy. Since its founding, Heroic Hearts Project has quickly become one of the most prominent veteran voices pushing for psychedelic based therapies.